Market Lane On The Road
Filed under Market Lane News
If you've travelled any of Melbourne's busiest roads in the last week or so, you've probably seen a huge billboard spruiking the all new Drive section of Melbourne's Age newspaper.
The ad features a regular guy sipping a flat white, perusing the all-new Drive section of The Age, flanked by a couple of gorgeous models, evoking the style of a ritzy car launch. The glamour of upmarket motoring meets casual weekend coffee.
And where better to set the scene than a little café nestled at the back of Prahran Market? For a frantic few hours a fortnight ago, Market Lane was overtaken by cameras, disco balls, smoke machines and makeup brushes as production agency LittleMissBossyBoots made the magic happen, giving the café a healthy dose of showroom chic.
And, as you can see from the pic above, the whole process was a load of fun!
The results should be on Melbourne motorways for a few weeks yet, and the beautiful backdrop is showing every day at the corner of Elizabeth Street and Market Lane.